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Rare Beauty

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Yearly results

*All sales figures and related information presented in this report are based on data from the previous calendar year.

Sales: $350 Million

Founded by Selena Gomez four years ago, Rare Beauty is currently a top seller at Sephora and available in 36 countries. The brand’s annual sales grew 100% in 2022 and 200% the following year. Gomez created the Rare Impact Fund, the beauty brand’s philanthropic arm through which 1% of all product sales support the fund. More than $13 million has been raised to date. The Rare Impact Fund has given grants to 26 organizations across five continents working to improve mental health.

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